Strategic creative thinking and doing for businesses,
brands and a partner to leading agencies.
Who?
Experienced designer and branding specialist working with leading brands and in close partnership with senior colleagues and agencies. The objective? Create, reinvent and manage creative and effective branding. Branding which delivers success to clients and engages their end-customers.
Doing what?
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
The why...
I have worked with retail, tech, corporate and FMCG brands. Whether it’s a label, an app or a business card — I believe it is the story, how it tells the underlying differentiating truth, that ultimately determines the value of your brand.
Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there. He seeks out ideas to get you there, to help you to stand out. He has a gift for finding the words and images, translating the concept of the strategy into practise. Your strategy doesn’t just sit there in a PowerPoint.
Garrett helped us with creative direction including naming concepts and branding / packaging for a new food product. He was great to work with, always delivered on time — and created a really cool brand image for us.
Garrett is one of the most creative individuals in his field... He works tirelessly to both understand and develop concepts that deliver and add value to a client’s brand and products.
Brand news and brand views
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…
A little self-care is not only essential maintenance and best practice for your people – it’s actually instrumental to delivering a better experience to your customers. After all, your happy people are more likely to deliver genuine customer care and positive interactions to your end-customers.
Trends can be our friends— it’s important to know the terrain and the likely challenges and opportunities you’ll encounter before starting your journey. But, if you’re creating brand assets and behaviours and aiming to follow trends, you are not navigating your own path.