Let’s build a better brand.
Strategic creative thinking and doing —
for businesses, brands and a partner to leading agencies.
Then, design a strategic brand advantage’.
Who?
Experienced designer and branding specialist working with leading brands and in close partnership with senior colleagues and agencies. The objective? Create, reinvent and manage creative and effective branding. Branding which delivers success to clients and engages their end-customers.
Doing what?
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
The why...
Experienced with retail, tech, corporate and FMCG brands. Whether it’s a label, an app or a business card — I believe it is the story, how it tells the underlying differentiating truth, that ultimately determines the value of your brand.
Client / partner views...
...excellent communication skills and the ability to grasp complex subjects and translate them into simple, straightforward, messages. I’ve had the pleasure of working with him on several projects and he has always managed to surprise me with innovative solutions
Garrett helped us with creative direction including naming concepts and branding / packaging for a new food product. He was great to work with, always delivered on time — and created a really cool brand image for us.
Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there. He seeks out ideas to get you there, to help you to stand out. He has a gift for finding the words and images, translating the concept of the strategy into practise. Your strategy doesn’t just sit there in a PowerPoint.
Brand news and brand views
The concept that successful brand and business are ‘built on purpose’ has been with us for a while. But is it an idea who’s time has passed or is it still — er, fit for purpose?
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…
A little self-care is not only essential maintenance and best practice for your people – it’s actually instrumental to delivering a better experience to your customers. After all, your happy people are more likely to deliver genuine customer care and positive interactions to your end-customers.