An experienced brand specialist working in close partnership with brands and agencies. The objective? Create, reinvent and manage effective branding — which delivers success by engaging your end-customers.
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
Experienced with retail, tech, b2b, corporate and FMCG brands. Whether it’s on-pack, in your app or a business card — it’s your well-told story and how it clearly tells your underlying differentiating truth, that will engage your audience and add value to your brand.
We are very grateful for all your work – the time, care and attention given – and the results! Thank you. It has been a very positive experience for Glenisk.
Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there. He seeks out ideas to get you there, to help you to stand out. He has a gift for finding the words and images, translating the concept of the strategy into practise. Your strategy doesn’t just sit there in a PowerPoint.
Garrett does a super job, offering lots of fresh, unexpected ideas, gets to the heart of the matter, and sees it through from start to finish.
Garrett helped us with creative direction including naming concepts and branding / packaging for a new food product. He was great to work with, always delivered on time — and created a really cool brand image for us.
Every brand needs recognisable assets or ‘brand codes’, visual, verbal, or aural, to help identify and differentiate them. The brand assets or codes can become powerful assets, driving brand recall, salience and growth. But, how can you ensure that even a fleeting glance or hearing will effectively bring the brand to mind? Turns out, getting more from less might be just what your brand needs.
Do you want to send consistent and cohesive messages across all platforms, to cut through the competition to your customer? Create a messaging strategy — a toolbox of words and phrases that convey your brand’s unique value proposition. Here are some elements of a messaging toolbox and the building blocks of a cut-through messaging strategy.
Brand strategy is a very particular skillset. Bringing in an external, independent brand strategy consultant can provide a range of benefits for your business, including objectivity, expertise, flexibility, cost-effectiveness, and a creative approach. Read on to learn more about how a brand strategy consultant can help your business succeed.