Let’s put your brand to work.
Strategic creative thinking and doing — for businesses, brands and as partner to leading agencies.
Typical challenges where I help find practical, actionable solutions—to build your brand advantage.
- How can our brand help deliver our business strategy?
- How do we optimise our brand, to help scale the business to the next level?
- How do we utilise brand to connect with a new market?
- Can we build more brand recognition and recall in the marketplace?
- Should we create a new brand or sub brand?
- Can our brand messages be more engaging and excite our audience?
- Do we reposition or rebrand in changed or challenging circumstances? And, how to get the most from it?
- Can our brand help us sell and upsell—and at the same time help us retain and hire?
- How do we best organise and optimise our brand portfolio, both for customers and ease of management?
- What should we do when we merge, acquire or consolidate?
Who?
An experienced brand specialist working in close partnership with brands and agencies. The objective? Create, reinvent and manage effective branding — which delivers success by engaging your end-customers.
Doing what?
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
The why...
Experienced with retail, tech, b2b, corporate and FMCG brands. Whether it’s on-pack, in your app or a business card — it’s your well-told story and how it clearly tells your underlying differentiating truth, that will engage your audience and add value to your brand.
Client / partner views...
Brand news and brand views
Every brand needs recognisable assets or ‘brand codes’, visual, verbal, or aural, to help identify and differentiate them. The brand assets or codes can become powerful assets, driving brand recall, salience and growth. But, how can you ensure that even a fleeting glance or hearing will effectively bring the brand to mind? Turns out, getting more from less might be just what your brand needs.
Do you want to send consistent and cohesive messages across all platforms, to cut through the competition to your customer? Create a messaging strategy — a toolbox of words and phrases that convey your brand’s unique value proposition. Here are some elements of a messaging toolbox and the building blocks of a cut-through messaging strategy.
Brand strategy is a very particular skillset. Bringing in an external, independent brand strategy consultant can provide a range of benefits for your business, including objectivity, expertise, flexibility, cost-effectiveness, and a creative approach. Read on to learn more about how a brand strategy consultant can help your business succeed.
