Let’s build a better brand.
Strategic creative thinking and doing —for businesses, brands and a partner to leading agencies.
Then, design a strategic brand advantage’.
Who?
An experienced branding specialist and designer working in close partnership with brands and agencies. The objective? Create, reinvent and manage effective branding. Branding which delivers success to clients and engages their end-customers.
Doing what?
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
The why...
Experienced with retail, tech, corporate and FMCG brands. Whether it’s a label, an app or a business card — it’s the story, how it tells the underlying differentiating truth, that ultimately determines the value of your brand.
Client / partner views...
Garrett does a super job, offering lots of fresh, unexpected ideas, gets to the heart of the matter, and sees it through from start to finish.
Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there. He seeks out ideas to get you there, to help you to stand out. He has a gift for finding the words and images, translating the concept of the strategy into practise. Your strategy doesn’t just sit there in a PowerPoint.
His insights and creative mind meant a lot to me in this transition, and I am convinced he contributed heavily to bringing this rebranding alive and creating a success out of it. I can definitely recommend working with Garrett, because of the way he wraps his head around the topic, thinks about the strategic direction in a visual way, expresses it when he does not like one or the other development, but also advises possible solutions and a clear way forward.
Garrett helped us with creative direction including naming concepts and branding / packaging for a new food product. He was great to work with, always delivered on time — and created a really cool brand image for us.
We are very grateful for all your work – the time, care and attention given – and the results! Thank you. It has been a very positive experience for Glenisk.
Brand news and brand views
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…
A little self-care is not only essential maintenance and best practice for your people – it’s actually instrumental to delivering a better experience to your customers. After all, your happy people are more likely to deliver genuine customer care and positive interactions to your end-customers.
