Let’s build a better brand.
Strategic creative thinking and doing —
for businesses, brands and a partner to leading agencies.
Then, design a strategic brand advantage’.
Who?
Experienced designer and branding specialist working with leading brands and in close partnership with senior colleagues and agencies. The objective? Create, reinvent and manage creative and effective branding. Branding which delivers success to clients and engages their end-customers.
Doing what?
Helping businesses, brands and agencies create and grow dynamic breakthrough brands. I believe in clearly identifying core strengths, then carefully define and eloquently articulate each brand’s story.
The why...
Experienced with retail, tech, corporate and FMCG brands. Whether it’s a label, an app or a business card — I believe it is the story, how it tells the underlying differentiating truth, that ultimately determines the value of your brand.
Client / partner views...
Garrett helped us with creative direction including naming concepts and branding / packaging for a new food product. He was great to work with, always delivered on time — and created a really cool brand image for us.
Garrett is one of the most creative individuals in his field... He works tirelessly to both understand and develop concepts that deliver and add value to a client’s brand and products.
He totally understood and articulated our purpose and the huge ambition we have for the brand. He devised bold creative directions – giving a clear voice to that purpose. He listened, made recommendations and gave us some difficult but inspiring choices to make along the way. I would recommend you get Garrett on board before you get into naming and design, it’s a great investment.
Brand news and brand views
The concept that successful brand and business are ‘built on purpose’ has been with us for a while. But is it an idea who’s time has passed or is it still — er, fit for purpose? In spite of some, I believe misguided, attacks on the approach, there is no more effective way of building or rebooting a brand in the hearts and minds of its people and its customers.
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…
A little self-care is not only essential maintenance and best practice for your people – it’s actually instrumental to delivering a better experience to your customers. After all, your happy people are more likely to deliver genuine customer care and positive interactions to your end-customers.