Every brand needs recognisable assets or ‘brand codes’, visual, verbal, or aural, to help identify and differentiate them. The brand assets or codes can become powerful assets, driving brand recall, salience and growth. But, how can you ensure that even a fleeting glance or hearing will effectively bring the brand to mind? Turns out, getting more from less might be just what your brand needs.

Do you want to send consistent and cohesive messages across all platforms, to cut through the competition to your customer? Create a messaging strategy — a toolbox of words and phrases that convey your brand’s unique value proposition. Here are some elements of a messaging toolbox and the building blocks of  a cut-through messaging strategy.

Brand strategy is a very particular skillset. Bringing in an external, independent brand strategy consultant can provide a range of benefits for your business, including objectivity, expertise, flexibility, cost-effectiveness, and a creative approach. Read on to learn more about how a brand strategy consultant can help your business succeed.

Are traditional brand strategies and guidelines are no longer as effective in our fast-paced business environment? Is it possible that simply focusing on the old ‘positioning + visual identity’ formula in isolation may not cut it?

When you think about branding, you probably think about how it impacts your customer relationships. And yes, of course that's a key benefit. But did you know that a well-crafted brand strategy has a huge impact on your company culture? Let’s break down some of the the internal benefits of an effective brand strategy and how it can drive employee engagement, increase retention, and improve overall business performance.

For a growing business, it’s essential to have a strong brand that differentiates you from the competition and builds trust with customers. The benefits of a strong brand are well documented. But how do you begin to build one? Here are some key steps to creating an effective brand strategy that will set your business up for long-term success.

In the beginning, there was... Your brand’s creation story.

There are pivotal points in the evolution of your business where your brand can help achieve your ambitions. These are moments to deliver on the potential of your business strategy, by leveraging intelligent brand strategy.

In a crowded B2B market, it’s important for businesses to stand out and effectively communicate their value to potential customers (Are you relevant to me, and why should I care?). Here are 5 key considerations for developing your successful B2B brand strategy.

The concept that successful brand and business are ‘built on purpose’ has been with us for a while. But is it an idea who’s time has passed or is it still — er, fit for purpose?

Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…

A little self-care is not only essential maintenance and best practice for your people – it’s actually instrumental to delivering a better experience to your customers. After all, your happy people are more likely to deliver genuine customer care and positive interactions to your end-customers.

As we continue to seek the perfect balance between the states of stress and flow, Nike has teamed up with the creators of the leading mindfulness meditation brand Headspace to create audio-guides that use established meditation techniques to give you an enhanced experience of exercise.

Trends can be our friends— it’s important to know the terrain and the likely challenges and opportunities you’ll encounter before starting your journey. But, if you’re creating brand assets and behaviours and aiming to follow trends, there may be trouble ahead, you are not navigating your own path.