March
Brand: watch your assets! Is less more?

Every brand needs recognisable assets or ‘brand codes’, visual, verbal, or aural, to help identify and differentiate them. The brand assets or codes can become powerful assets, driving brand recall, salience and growth. But, how can you ensure that even a fleeting glance or hearing will effectively bring the brand to mind? Turns out, getting more from less might be just what your brand needs.
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Brand: watch your assets! Is less more?