Garrett Reil — brand consultant

Garrett Reil works with leading brands and in close collaborative partnership with senior colleagues and agencies to create, reinvent and manage breakthrough brands. He employs design thinking, a rigorous strategic approach and a unique combination of visual and verbal design to create successful brand design.

successful brand design — engages, informs and builds relationships

Garrett Reil MA FRSA MIDI.
With over twenty years industry experience creating brand identity and design communication solutions across traditional and digital media. Garrett has worked with many major international brands and businesses, as well as a variety of Irish organisations and charities of all sizes and won industry awards for the effectiveness of his work.

garrett reil
recently (from appleman’s to Zurich)…

Recently he has directed major brand, naming, employee engagement and communications projects for Appleman’s Cider – Heineken, Atypical Law (BRE, UK), Bord Bia (Food, Ireland), Bosch (Global / Germany), CPL Aromas, Engie (France), Etex / Eternit (Belgium), Euronit Ireland, FutureBrand, Hilti, Industry Branding, Fexco, Karen Millen, KFH Bank (Kuwait), MABI, Merck (Germany), Microsoft (Seattle), Mitsubishi Corporation, Meraas (Dubai), Morrisons, Natwest, NYK (Japan/Global), Optimum Group (UK), Royal Bank of Scotland, Warba Bank (Kuwait) and Zurich (Gobal).

‘With extensive global experience of creating consumer, corporate and b2b branding, I help brands build a competitive advantage by focusing on delivering a compelling proposition to market that is:
— Visibly different
— Memorable and compelling
— Clearly voiced and communicated’
Garrett Reil
leading agencies — London & Dublin
Recently Garrett has held leadership roles at leading brand agencies in Dublin, Dynamo and Slater Brand Consultancy.

Beginning his career in London, he held senior roles and led brand design programmes with industry‑leading design and brand consulting groups FutureBrand, Landor (The global branding business), Retail design group BCD (Butler Cornfield Dedman) and Banks & Miles; with work including retail branding & campaigns for Bass plc, literature for CME Media (Eastern Europe/TV), retail identity for Kiabi (France/Fashion retail), corporate identity for Delta Air Lines (US/International), and identity standards and typographic consultancy for London Underground and Transport fo London.

Background… brand and communications design
As partner in Rain design and brand consultants, Dublin, Garrett was strategic design and branding consultant to Botany Weaving, Gabriel Scientific / SleepAngel, Kleerex Group, PEI Medical, Trintech plc, Magnetic Solutions, Shell and Wexford Festival Opera.

He first returned to Ireland as Creative Director of The Identity Business/Brand Union (now Superunion). His work included branding for Allfinanz, branding and card design for Bank of Ireland, strategic brand review for Eircell (Vodafone), NPD for MBNA cards, identity consultancy for ICS / The Mortgage Store, and an extensive brand audit & identity design, creating Eircom.
Garrett has an MA in Design from NCAD. A graduate of LSAD Visual Communication, with distinction an National Design Graduate of the Year. Garrett was also RSA (Royal Society of Arts) WHSmith/Banks&Miles Bursary Award winner (UK). He has been a visiting lecturer at NCAD, Exeter, University of Plymouth (UK) and external advisor on their MA in Design.
Fellow and former board member for Ireland of the RSA (Royal Society of Arts), member of the Institute of Designers in Ireland and awarded member of the ISTD, International Society of Typographic Designers.
What I’m best at

Areas of specialist expertise…

Creative strategy
Bringing business and brand strategy to life in creative terms. Exploring territory, language and imagery to define a brief and the way ahead for a breakthrough brand.
Brand design
From strategy to a living brand, with everything in between. Ideas driven by the brand’s essence and delivered with perfect execution across all customer touchpoints.
Working in partnership with clients agencies to detail and improve the creative process. Ensuring brief and strategic goals are met and delivery exceeds the brief.
Get the best from your brand.
If you want to discuss the issues and opportunities you face…
get in touch
© Garrett Reil 2020.
Some images are placeholders courtesy of client brands and partners and all rights remain with individual photographers and rights holders.