Garrett Reil MA FRSA MIDI.
With over twenty years industry experience creating brand identity and design communication solutions across traditional and digital media. Garrett has worked with many major international brands and businesses, as well as a variety of Irish organisations and charities of all sizes and won industry awards for the effectiveness of his work.
Recently he has directed major brand, naming, employee engagement and communications projects for Appleman’s Cider – Heineken, Atypical Law (BRE, UK), Bord Bia (Food, Ireland), Bosch (Global / Germany), CPL Aromas, Engie (France), Etex / Eternit (Belgium), Euronit Ireland, FutureBrand, Hilti, Industry Branding, Fexco, Karen Millen, KFH Bank (Kuwait), MABI, Merck (Germany), Microsoft (Seattle), Mitsubishi Corporation, Meraas (Dubai), Morrisons, Natwest, NYK (Japan/Global), Optimum Group (UK), Royal Bank of Scotland, Warba Bank (Kuwait) and Zurich (Gobal).
‘With extensive global experience of creating consumer, corporate and b2b branding, I help brands build a competitive advantage by focusing on delivering a compelling proposition to market that is:
— Visibly different
— Memorable and compelling
— Clearly voiced and communicated’
Yes and no. I’m a certainly a brand specialist in that I create unique verbal and visual identities based on unique brand strategies. But I work across sectors and include B2B and B2C branding in the mix. I believe this is essential to creativity.
Well, no. If you want to make something unique and useful – that’s what branding requires. But if you have good research already (meaning a thorough understanding of your project and market), and you have a plan for how to solve it, we’re half way there. And, good news, it’s never boring! Call me to discuss.
Each project is individual. But, like any other design process, it should be built out of an understanding of the marketplace, your customer and product(s) or service. First we take (or make) your unique strategy and define creative territories to explore. Then, when there is an agreed direction of travel, I create names and collaborate with you/your team to arrive at the strongest solution. Visualising these as research quality visuals or mockups helps the decision-making process.
Yes. And I’ve created award winning web experiences, guidelines and campaigns for social — even for global clients. Most projects are worked ‘digital first’, as you’d expect. Apart from some technicalities, I really don't think there's any line of difference between a digital brand and a ‘traditional’ one, that’s just legacy thinking and is better left behind.
No. I have an approach. In fact, blindly following a given style of work, whether verbal or visual design, is anathema to a genuinely differentiated brand. Yes, there are plenty of designers and consultants who have a house style and they may be a good choice for specific projects — and good luck to them. But if you ask me to repeat for you exactly what I have done for someone elsewhere, prepare for some tough questions ;-)
Projects and problems to be solved come in all shapes and sizes, typically from a few weeks to a number of months. Building a brand is an ongoing process, so while the strategy, creative and design phases are critical it is even more important to have a guiding set of principles to guide you on what is a constantly changing and iterative journey.
That’s a million dollar question. But the answer is not as much as that! As above, projects and problems to be solved come in all shapes and sizes, typically from a few weeks to a number of months and costs reflect the time involved. Call me to discuss.
Yes. More than half of my work is direct with companies and I have worked with major and upstart brands across new product development, naming, brand concepts and creating brand guidelines.
Good question. It saves a lot of bother answering the same questions repeatedly and at the same time is a digestible format. It does not hurt your site’s performance in search either – which I guess is one of the prime reasons people take the time to answer questions clients may have. For more complex questions, get in touch.