Your brand or organisation has a purpose in the world. It could be lofty or very straightforward, but it should articulate some greater meaning, some problem it solves (beyond ‘make the big bucks’). Brands that define and harness that meaning — and live it! — have a proven record of business success.
To get to the core of your brand, there are four key questions to answer. Together we can answer these questions to uncover your uniqueness, and define a clear and simply understood strategy for your future brand. Why, who, how and what: These are the building blocks of your brand advantage...
Before you build, create a solid foundation.Let’s discuss
Nobody gets galvanised by, ‘I need to double net profit’.
Sorry, even my top team doesn’t.
So the question is, what can you rally people behind?