Create a brand to hold, and appeal to, many famous names in fashion.
Garrett Reil with Cauldron, London
A new, disruptive law firm model targeting tech start-ups and upstarts required a breakaway identity to position itself outside of legal sector norms. Challenge: Identify the firm as a disruptive force that understands the needs and concerns of its tech sector client base in the ‘silicon roundabout’ of Shoreditch, London.
Solution: A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles.
What’s the result? A highly-differentiated brand, appropriate to its target audience, which reflects the disruptive offer in an engaging way.
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