Reimagined — A law firm like no other

DESCRIPTION
A brand for a new disruptive model law firm
intent
Create a brand to hold, and appeal to, many famous names in fashion.
Who
Garrett Reil with Cauldron, London
A new, disruptive law firm model targeting tech start-ups and upstarts required a breakaway identity to position itself outside of legal sector norms.

Challenge:
Identify the firm as a disruptive force that understands the needs and concerns of its tech sector client base in the ‘silicon roundabout’ of Shoreditch, London.

Solution:
A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles.

What’s the result?
A highly-differentiated brand, appropriate to its target audience, which reflects the disruptive offer in an engaging way.
Magazine design for retail development by Garrett ReilSales pack design for retail development by Garrett ReilReport design for retail developer by Garrett reil
Fashion brand design by Garrett Reil
Get the best from your brand.
If you want to discuss the issues and opportunities you face…
get in touch
© Garrett Reil 2020.
Some images are placeholders courtesy of client brands and partners and all rights remain with individual photographers and rights holders.