Refreshing Karen Millen

Recut — Karen Millen branding

DESCRIPTION
Redefining the Karen Millen brand which was facing increased stress at the upper end of high street fashion retail.
intent
Reposition Karen Millen to better reflect the famous precision cut and atelier model, its prime differentiators.
Who
Garrett Reil with Beyond London.
Fashion brand redesign:
Attracting a new generation of customer to a high street fashion label whilst consolidating the loyal base.

A redefinition of the brand essence led to a subtle, yet  distinctive new logotype. And, a change of colour balance brought a more minimal premium look — a fresh white brand world with distinctive accent colour.

Challenge
A fashion brand at the ‘top end of the high street’, Karen Millen was being squeezed by changing buying patterns.

Solution
A crisp, elegantly redefined brand, aligning the new precision in brand identity with KM’s famed garment cut and design credentials.

Karen Millen web design - reskin - design by Garrett Reil Karen Millen web design - reskin - design by Garrett Reil
Karen Millen logotype design by Garrett reil
Karen Millen brand tag design garrett reil
Karen Millen Brand design - bag - Garrett ReilKaren Millen web design - reskin - design by Garrett Reil
Get the best from your brand.
If you want to discuss the issues and opportunities you face…
get in touch
© Garrett Reil 2020.
Some images are placeholders courtesy of client brands and partners and all rights remain with individual photographers and rights holders.