Glenisk
Reintroduced — Looking forward to this
Description:
Reestablish the core of the Glenisk brand and its key benefits, to reintroduce Glenisk as the authentic organic choice
Intent:
After fire struck down production — take back the place on supermarket shelves, the fridges and hearts of customers
Who:
Garrett Reil, with graphic and motion design by Laura Gibbons, Glenisk
Services:
After a fire wiped out production, Ireland’s leading organic brand was getting ready to come back. It was immediately evident how loved the yogurt and dairy brand was, with an outpouring of support on social and traditional media. But with the product absent from shelves for months, it was key to re-engage customers and highlight its organic nature, and great taste, in time for its return.
Copy with a light tone and gentle humour avoids the potential pitfalls associated with many organic brands (namely taking oneself too seriously or being too ‘worthy’). After all, people buy Glenisk for its deliciousness as well as carbon-neutral packaging and organic principles.
The endline and hashtag — Looking forward to this — is designed to conjure the anticipation of enjoyment, as well as the return of the product.
Glenisk
— Before
We are very grateful for all your work – the time, care and attention given – and the results! Thank you. It has been a very positive experience for Glenisk.