A series of audio recordings coach you in your fitness routine via the Nike+ Running Club or Nike Training Club app. The promise is that controlled breathing will improve your workout and smooth your recovery time.
“Mindfulness is the ultimate tool for any athlete at any level,” says Andy Puddicombe, Headspace co-founder, quoted in Techradar.
In a maturing marketplace, sports brands are finding more holistic means of engaging consumers – beyond simple messages of performance on the track. We can expect to see more of these alliances between brands with compatible aims in the future.
The concept that successful brand and business are ‘built on purpose’ has been with us for a while. But is it an idea who’s time has passed or is it still — er, fit for purpose? In spite of some, I believe misguided, attacks on the approach, there is no more effective way of building or rebooting a brand in the hearts and minds of its people and its customers.Read more