A series of audio recordings coach you in your fitness routine via the Nike+ Running Club or Nike Training Club app. The promise is that controlled breathing will improve your workout and smooth your recovery time.
“Mindfulness is the ultimate tool for any athlete at any level,” says Andy Puddicombe, Headspace co-founder, quoted in Techradar.
In a maturing marketplace, sports brands are finding more holistic means of engaging consumers – beyond simple messages of performance on the track. We can expect to see more of these alliances between brands with compatible aims in the future.
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it’s how we manage our brands internally that determines a brand’s long term success. Based on the successes (and some failures) of major brand projects, here’s my absolute top line on brand management…