A series of audio recordings coach you in your fitness routine via the Nike+ Running Club or Nike Training Club app. The promise is that controlled breathing will improve your workout and smooth your recovery time.
“Mindfulness is the ultimate tool for any athlete at any level,” says Andy Puddicombe, Headspace co-founder, quoted in Techradar.
In a maturing marketplace, sports brands are finding more holistic means of engaging consumers – beyond simple messages of performance on the track. We can expect to see more of these alliances between brands with compatible aims in the future.
When you think about branding, you probably think about how it impacts your customer relationships. And yes, of course that's a key benefit. But did you know that a well-crafted brand strategy has a huge impact on your company culture? Let’s break down some of the the internal benefits of an effective brand strategy and how it can drive employee engagement, increase retention, and improve overall business performance.