Ready to scale?
Review the core of your brand. Your ambition. Your proposition. Is it clearly communicated? Is it connecting you with potential customers, investors and employees?
Pathways to your future brand:
The recent history of business is one of (sometimes huge) legacy brands losing share to disruptors, many of these had no track record or perceived credibility in that marketplace. So whether it’s tech perception, or taking your existing products to IoT or cloud, brand and telling your story is critical.
When you gain understanding of your deficit in the minds of your audience, a number of strategies can help address this:
As you’d expect, when approaching a new market or launching a product everything depends on context. Explore the specifics of your market, what’s unique about your offer, and the competition you face. Consider if there’s an opportunity to disrupt the norms in the category.
When considering a merger, analysis of the existing assets and their place in the market is the place to begin. It’s understandably difficult to detach from your own brand, but remember, it’s what’s clear in the mind of your marketplace, and customer, that really matters.
Some potential strategies you should consider:
A well-conceived brand strategy and core messages can be highly effective in helping you create and signal meaningful change, internally and with investors and customers.
Three things to consider:
When you need guidance at a pivotal moment, or to simply take stock of where you are in the journey get in touch with Garrett to access over 30 years of high-level experience with national and international brands (And, three of the top four global brand consultancies).
Garrett Reil MA MIDI FRSA
Garrett’s teachers said he wouldn’t amount to anything. Since then, he’s worked with some of the world’s leading brands—and the biggest names in branding, like Futurebrand, Landor and Brand Union (does that count?).
These days, he spends his days zooming between Dublin and London, working with brand consultancies and brands to devise breakthrough brand strategies. He also works directly with some of Ireland’s best-loved (and soon-to-be-loved) brands.
His experience spans all sectors: from Alcohol, Automotive and Aviation (never together!) Through B2B, Banking and Building (never boring). All the way to Weaving, past Yogurt, to big insurance beginning with Z (never again).
Garrett Reil doesn’t like writing biographies about himself in the third person nearly as much as helping his clients create a strategic brand advantage.
More details at:
In the beginning, there was... Your brand’s creation story.